Instagram today announced that it is expanding its shopping feature beyond the news feed to Instagram Stories.
When viewing Instagram Stories from brands, stickers with a shopping bag icon can be tapped and will provide more details about the product along with purchase options.
Instagram has previously allowed users to view product information and make purchases through brand posts in the main news feed.
Instagram says that the new Stories shopping feature is available to a select number of brands that include Adidas, Aritzia, and Louis Vuitton, with support set to expand to additional brands in the near future.
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